Saturday 30 July 2011

Search Engine Optimization


What is search engine optimization?
 Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

How to optimize website

 There are two ways to optimize your website in which whole optimization depends and both ways are very important, one way is incomplete without another way.

      a)   On-page optimization.
      b)  Off-page optimization.

On-page optimization


Getting a good ranking in a search engine hasn’t been the easiest thing for many. Search engines are getting more smarter & intelligent everyday, so now it takes more than just good content to top your competitors.
On page optimization is one of the very first step of SEO which every webmaster should look into. It probably won’t even take you an hour to learn and implement some of these on-page optimization techniques. But you may ask me, why it is so important? – Well literally speaking, if you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors.
the factors that depend in On-page optimization is totally depends on the content of websites and how you well used each tags and also closed it properly in the website.
# site analysis.                                                          #  layout and design.
# competition analysis.                                            #  proper meta tags.
#keyword analysis.                                                  #  images and air text.
# page titles.                                                           #   link titles
# body text and keyword density.                           #   optimization internal links
#headlines.                                                           #   the bottom menu
# bold/itelic text.                                                    #   site map
# domain names and suggestion.                        #    server and hosting check
# robots.text and robots meta tags.                     #    301 redirects.

Off page Optimization
Off Page Optimisation is work that you undertake outside of your website to improve your seo rankings and visibility for your customer. Off Page Optimisation is more focused on digital marketing of your website over internet.
Off Page Optimisation is more focused on link building work and Social Media Marketing. Website should have more and more backlinks from various quality website for seo ranking. Similarly Social Media is very important tool to market website over the internet.
off-page optimization is totally depend on the promotion of website through outside of website and it is equally important with on-page optimization. 
The factors are
#  Directory Submission                                                #   blog commenting
#  Social Bookmarking Submission.                               #    review posting.
#  Blog Posting                                                            #    RSS feed submission.                        
#  Blog Hosting                                                            #    CSS submission.                 
#  Article Submission                                                   #    video submission       
#  Press Release Submission                                       #    profile creation.
#  Forum Posting                                                         #    profile creation.
#  Footer Links                                                            #    social media optimization         
#  Affiliate Marketing                                                     #    Link wheel       
I think I have added all the best factors and content to my blog, if I have missed anything or content related problem just let me know through comment. Your suggestion warmly accepted. 


Best of luck  :):)

Friday 29 July 2011

Search Engine Optimization Tools


                                                  SEO TOOLS

Search engine optimization is totally depend on the tools which are present in internet . Use  free SEO tools for your comprehensive search engine optimization, analysis and research. I have listed all the tools which are free as well as paid, Its up to you that what you choose.


Keyword  tools                              


a)   Google keywords- Free                                               
b)   Seotools -Free                                                          
c)   wordtracker - Paid                                                    
d)   keyword density checker.-Free
                                                                                     
 URL /Directory sites                                                                                        
1)    Submit express.
2)   Global. 
3)   Freewebsubmission.
4)   addme.
5)   uswebsite.
6)   For more visit.


                                                          
Submissions


a)  RSS submission.                                                         
b)  Sitemap sumission.
c)  Forum submission.                                                     
d)  Article submission.
                                                       
Social bookmarking  


1)  create blog.
2)  create page on Facebook.                                                                                                         
3)  community on Orkut.
4) create forum


 Google tools


1)Google keyword.
2)google webmaster.
3)Google analytics.
4)Google listing.

Site Advertisement
 this all paid tools                                                      
a)    Online-ads                                                               
b)    Mashable                                                                
c)    small-budget.                                                            
d)    passionbux.                                                           

Website rank checker
a)   Alexa 
b)   Prchecker
c)   siterankchecke
d)   Iwebtool.